Monsoon Market
Identity and campaign for a city food festival that grew to 60,000 visitors.
A hand-drawn type system, a palette taken from street-stall awnings and posters that ran across 300 bus stops.
Kabir Sethi
I build brands people want to wear on a tote bag. Eight years of identity, packaging and campaign work for restaurants, festivals and independent publishers.
Selected work
Slow Trains
Editorial design for a travel magazine about India's railways.
Grid, covers and twelve illustrated route maps over four issues.
Chai & Co. packaging
Packaging for a tea start-up, from shelf to delivery box.
Six blends, one system: colour by region, pattern by strength.
Experience
- Jan 2021 – Present
Founder and creative director, Sethi Studio
Mumbai
A studio of three working with independent food and culture brands.
- Jun 2017 – Dec 2020
Senior designer, Northbound Design
Identity and packaging for hospitality clients across India.
Skills
- Craft
- Identity / Type / Packaging / Illustration
- Tools
- Illustrator / InDesign / Figma
Education
- 2012 – 2016
BFA, Applied Art
Sir J.J. Institute of Applied Art