Referral loop
A referral programme that brought in 38% of new learners.
Designed the reward, wrote the messages and ran twenty A/B tests.
- Growth
- Experiments
Zoya Ahmed
Growth marketer helping early-stage apps find their first million users
Hyderabad, India
- years
- 7+
- projects
- 2
- skills
- 6
I run experiments, write the copy and read the numbers. Six years across edtech and consumer apps, from first landing page to Series B.
Projects
Launch campaign
Launch of a language app in four cities, 120k installs in a month.
Creator partnerships, campus events and a waitlist with 30k sign-ups.
- Launch
- Social
Experience
Head of growth
Padhai · Hyderabad
Leading a team of six across acquisition, lifecycle and referrals.
Growth marketer
Bolo
First marketing hire; grew from 10k to 1.2M monthly users.
Skills
Growth
- Experiments
- Lifecycle
- SEO
Tools
- Amplitude
- SQL
- Figma
Certificates
- Sept 2023
Google Analytics certification
Google