#ChaiBreak campaign
A social campaign that reached 12 million people in three weeks on a ₹4 lakh budget.
Creator partnerships, a meme-able hook and a two-person team.
- Social
- Creators
- Brand
Hi, I'm
Rohan Mehta
Marketing lead who turns small budgets into loud launches
Mumbai, India
I build brands people talk about. Over seven years I've launched consumer products from zero to their first million customers, mostly through content, community and a little bit of mischief.
Projects
Fintech launch
Go-to-market for a savings app: waitlist of 90k before launch day.
Positioning, launch film and a referral loop that brought in 40% of sign-ups.
- Go-to-market
- Growth
Skills
Strategy
- Positioning
- Go-to-market
- Brand
Channels
- Social
- Creators
- SEO
Experience
Head of marketing
Kulfi Co. · Mumbai
Built the marketing team from one to eight; revenue grew 3x in two years.
Brand manager
Brightside Media
Ran campaigns for twelve consumer brands across food, fashion and fintech.
Certificates
Digital Marketing Strategy
Example Business School